Paid Social Manager

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Role Objective: Acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets. Role Objective: Acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities: Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goalsHands-on campaign setup, launch, and daily optimization across paid social platforms (Meta, TikTok, X, and others)Run ongoing A/B tests on creatives, audiences, and formats to improve performanceAnalyze campaign performance and translate data into actionable insightsCollaborate closely with crea