Product Marketing Lead

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: We’re looking for an experienced Product Marketer with a background in the blockchain, traditional finance, and decentralised finance (DeFi) to join our team. In this role, you will shape how Ripple’s institutional DeFi solutions are understood and adopted in the market. You’ll craft clear, differentiated positioning and lead go-to-market strategies that translate technical capabilities into compelling value for institutional audiences. This includes blockchain based solutions for payments, trade finance, collateral management, and more. The ideal candidate will have a deep understanding of traditional financial markets, strong experience leading product marketing for DeFi or crypto products in a constantly evolving environment. WHAT YOU’LL DO: * Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics. * Drive Go-to-Market strategies across stablecoin payments, agentic commerce, and on-chain credit. * Develop segment-specific go-to-market strategies for Ripple’s institutional DeFi solutions – including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging. * Working cross-functionally to own t