Programmatic Manager

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Role Objective: Own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS. Role Objective: Own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities: Develop and lead programmatic media strategy across APAC marketsIdentify growth opportunities across new markets, platforms, ad formats, and inventory typesExecute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG)Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performanceDefine and e