Recommendation Strategy Product Manager

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities Analyze market & competitors and identify trends to optimize incentive mechanisms & campaigns; manage and leverage Marketing AI tools. Build lifecycle recommendation & ad recommendation systems. Design growth tools & incentive schemes; collaborate cross-functionally with operations, engineering, QA, and global teams. Requirements Bachelor’s degree or above; 3+ years in growth strategy / recommendation algorithm product management; payment or crypto industry experience a strong plus. Solid understanding of recommendation algorithms; proven experience in lifecycle recommendation, tag-based ad targeting, and 1:1 personalization; technical/al