Director, Product Marketing - International (EMEA & APAC)

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. Responsibilities: Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements Partner with global product marketing to refine positioning, messaging, and launches based on regional insights Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community Partner with global marketing on regional research driven content production Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth Collaborate with demand generation and regional marketing to align campaigns with market nuances Develop scalable regional enablement frameworks for sales and customer-facing teams Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness Act as a bridge between global and regional teams to balance consistency and localization Qualifications: 8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology Experience supporting go-to-market strategy across EMEA and/or APAC