Junior Content Marketing & SEO Manager (m/w/d) - Italian Market

As part of our global Content Marketing team, you will create high-quality, user-centric content focused on used cars and mobility. You will be responsible for developing and executing content strategies for the Italian market, optimizing content for both traditional search results and AI-generated responses, and collaborating closely with Product, Brand, Demand Generation, and external partners. Your Responsibilities Research, analysis, and quality management of automotive and mobility content in Italian Planning, coordination, and briefing of relevant content for the Italian AutoScout24 platform Creation, optimization, and updating of SEO-relevant website content, taking user intent, brand guidelines, and content quality standards into account Conducting keyword, topic, and competitor analyses to identify content gaps and organic growth opportunities Improving the relevance, structure, internal linking, and user experience of existing content Monitoring and analyzing organic performance and deriving specific optimization measures Supporting technical SEO analyses and audits, including topics such as indexing, crawling, duplicate content, page speed, and structured data Identifying, documenting, and prioritizing technical SEO issues and optimization opportunities in close collaboration with SEO, Product, and Tech teams Optimizing content for AI visibility and modern search systems, including Google AI Overviews, ChatGPT, and other generative search and answer platforms<span...