Sr.Digital Analyst II

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. AI at BambooHR At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR. Essential Job Duties The Senior Digital Analyst II helps BambooHR understand and optimize the digital customer journey across our website, marketing funnel, and digital experiences. This role partners closely with Marketing, Web, Demand Gen, Business Intelligence, and agency teams to deliver strategic insights, improve measurement capabilities, and support data-driven decisions that drive business performance. A typical day in this role may include analyzing customer behavior and conversion trends, supporting experimentation and optimization initiatives, improving first-party data and lead tracking strategies, and evaluating the impact of evolving AI-driven search and discovery trends. This role is ideal for someone who enjoys combining analytical problem-solving, strategic thinking, and cross-functional collaboration to influence digital strategy and customer experience. You will: Lead analysis of digital customer journeys across acquisition, engagement, and conversion funnels to identify optimization opportunities and influence business performance. Partner cross-functionally with Marketing, Web, Demand Gen, Product Marketing, Business Intelligence, and agency teams to define KPIs, measurement strategies, and success metrics for digital initiatives. Support and evolve first-party data strategies, lead tracking, and digital measurement frameworks to improve visibility into customer behavior and marketing performance. Deliver strategic insights and recommendations related to website performance, conversion behavior, customer engagement, and digital experience optimization. Support experimentation and testing initiatives across landing pages, chatbot experiences, messaging, and digital optimization programs. Help define measurement approaches and testing frameworks related to AI-driven search behavior, AI Overviews (AIO), LLM impacts, and evolving organic discovery trends. Monitor shifts in digital acquisition behavior and recommend strategies to improve visibility, engagement, and conversion performance in an increasingly AI-driven marketing environment. Partner with Business Intelligence teams to improve data quality, scalable reporting capabilities, and self-service analytics solutions.