Marketing Manager - AMER

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. About this role: Liftoff is looking for a Marketing Manager to own the strategy and execution of regional marketing programs across events, content, and campaigns in the Americas. You will plan and deliver Liftoff’s conference presence, owned events, and regional activations while also contributing to content and digital programs that drive pipeline, brand visibility, and customer engagement. The ideal candidate is a hands-on marketer who combines strong event management instincts with creative strategy and a data-driven mindset. You are comfortable operating across multiple channels and working with global counterparts to tailor programs for different markets. You bring an AI-forward approach to your work, using AI tools and workflows to move faster, produce stronger outputs, and continuously improve how marketing gets done. You understand what it takes to market to marketers in a competitive adtech landscape and can articulate why a differentiated approach matters. Responsibilities: Own the end-to-end strategy, planning, and execution of Liftoff’s AMER event program, including industry conferences, sponsorships, and owned customer events such as summits, executive dinners, and roundtables. Tailor event and campaign approaches for different audiences, verticals, and regional contexts, applying lessons learned to continuously refine the playbook. Develop and execute multi-channel marketing campaigns that integrate events, email, content, webinars, and digital tactics to drive engagement with prospects, customers, and partners. Collaborate with the content and communications team to produce high-quality thought leadership, blog posts, case studies, and event-related content that positions Liftoff as an industry leader. Work cross-functionally with Revenue, Product Marketing, Brand, and regional marketing teams (EMEA, APAC) to align programs with sales priorities and business objectives.