Director, Performance Marketing

ShipMonk isn't just a 3PL — we're the tech-powered growth partner for ecommerce brands, running 12+ owned fulfillment centers across the US, Canada, the UK, and Europe so our merchants can stress less and grow more. At ShipMonk, we're not just another 3PL. We're a technology-driven company revolutionizing ecommerce fulfillment, with 2,300+ team members across four countries. We're looking for an ambitious Director, Performance Marketing, to lead our digital growth engine. Our Core Values: Merchant-first. People Make ShipMonk. Own It. Get Sh*t Done. Change the Score. About the Role You'll drive ShipMonk's digital media strategy end-to-end — across paid media, SEO/GEO, and conversion rate optimization — in service of brand awareness, customer acquisition, and retention. This is a hands-on leadership role. You'll set the strategy, run the campaigns, and prove the ROI. What You'll Do Own the performance marketing strategy. Plan and execute across SEM, SEO, paid social, display, TV, and audio. Build full-funnel acquisition campaigns. Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats. Drive retention and lifecycle marketing. Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results. Optimize relentlessly. Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage. Own the numbers. Track performance in Google Analytics and GTM, build integrated multi-touch attribution reporting, and translate campaign metrics into insights our business can act on. Manage the budget. Allocate spend for maximum return against revenue targets, and forecast with confidence. Know our audiences. Define and maintain persona and segment definitions, using paid media insights to sharpen targeting across the marketing team. Partner across the business. Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and our customer organization to drive growth together. What You Bring 10+ years in performance marketing with a proven record of driving growth and ROI across B2C and B2B, including budgets of $1M+. Deep analytics chops. You synthesize data into action with expertise in Google Ads, Google Analytics, Google Tag Manager, and CRM platforms like Salesforce or HubSpot. Excel/Google Sheets expert. CRO and experimentation experience. A/B testing and platforms like Optimizely or VWO. Brand media buying experience, including video and audio, strongly preferred. Industry fit. Ecommerce or logistics experience preferred.