CRM Manager

About Tripadvisor: The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. We're seeking a strategic and data-driven CRM Manager to join our team and spearhead the development and execution of comprehensive, full-funnel CRM marketing initiatives. This pivotal role is responsible for stimulating user engagement, boosting conversion rates, and fostering long-term retention through personalized and targeted messaging across multiple channels, including email, push notifications, in-app messages, and onsite experiences. You’ll collaborate closely with product, marketing, and analytics teams to orchestrate impactful campaigns that effectively connect our members with new features, content, and offers, ultimately driving business growth and enhancing customer lifetime value. Job location: Remote US East Coast What You’ll Do: Campaign Strategy & Execution: Conceptualize, develop, and launch innovative CRM campaigns across email, push, in-app, and onsite channels to support lifecycle marketing, product launches, promotional offers, and other key business objectives. Ensure seamless integration and coordination across channels for optimal campaign performance. Product Marketing Alignment: Forge strong partnerships with product and marketing teams to effectively communicate new product features, updates, benefits, and value propositions to members through various CRM channels. Craft compelling messaging that resonates with target audiences and drives product adoption. Segmentation & Personalization: Leverage customer data, behavioral insights, and predictive analytics to segment audiences and deliver personalized messaging and experiences tailored to individual user preferences, needs, and stage in the c ustomer journey. Onsite CRM & Retargeting: Drive a cohesive full-funnel strategy by seamlessly connecting offsite messaging with onsite experiences. Collaborate closely with web/product teams to ensure consistency, optimize user flows, and maximize conversion rates. Performance Tracking & Reporting: