Director, Lifecycle Marketing

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more. About the Opportunity Lifecycle marketing at OKX is evolving. We're not looking for someone to run campaigns — we're looking for someone to fundamentally rethink how we engage traders across the US market on one of the world's leading crypto platforms. This is a leadership role for a marketer who thinks in systems, not sends. Someone who is comfortable defining a US-market engagement strategy as well as getting into the work to make it happen. Reporting to the Global Head of Lifecycle Marketing, you'll help define the vision, strategy, and output of lifecycle marketing for the US. Your execution layer is AI agents, cross-functional partners, and co-operating with the broader Lifecycle marketing team. That means your ability to train, direct, brief and critique is as important as your ability to set direction. If your default mode is execution and program management or pure strategy and handoff, this isn't the role for you. If your default mode is leading from the front, and you have the craft and judgment to shape the work through strategic problem-solving, AI-native thinking, and a relentless focus on what quality look