Trade Marketing & Brand Activation Manager

Trade Marketing & Brand Activation Manager: USLOCATION: United States; NYC Preferred (Remote, with domestic travel)REPORTS TO: U.S. Country Manager (Strong functional link to Global Brand & Marketing)TREAT YOURSELF, WORK WITH USAs Cloetta accelerates its expansion in the United States, we are building a dedicated U.S. team to create a scalable, competitive, and consumer-relevant platform for long-term growth.Cloetta is Northern Europe’s leading confectionery company, with a portfolio of iconic brands and a long heritage of craftsmanship, quality, and joy. With early U.S. market entry complete, the next phase is to build strong retailer engagement and consumer activation programs that introduce our beloved European brands to American shoppers in a way that is locally relevant, culturally resonant, and commercially impactful.The U.S. Trade Marketing & Brand Activation Manager is a key role in this journey. This position will help bring Cloetta’s brands to life in the U.S. market by supporting retail customers, executing activation programs, and ensuring excellent local execution across retailer and consumer touchpoints.This is about helping translate strategy into action. You will work closely with Sales, Global Marketing, agency partners, and retail customers to support awareness, trial, and long-term brand growth.YOUR MISSION & THE IMPACT YOU’LL MAKEAs U.S. Trade Marketing & Brand Activation Manager, your mission is to support the successful execution of marketing, shopper marketing, and retailer activation initiatives that help Cloetta’s brands grow in the U.S. market across retail, digital, and experiential touchpoints.You will:• Independently manage the execution of U.S. marketing plans rooted in global brand strategy.• Adapt approved global assets and materials for U.S. retailer and consumer engagement.• Execute retailer programs, shopper marketing initiatives, trade shows, and retailer-facing marketing activities.• Partner closely with Sales, Gl