Lead - Digital Site Merchandising

In short We are seeking a Lead - Digital Site Merchandising to strategically shape the next phase of our rapidly growing Direct To Consumer (DTC) business. This role involves leading the optimisation and innovation of our onsite experience across all devices, to deliver a best-in-class user experience. You will leverage smart digital merchandising strategies, compelling content, and strong leadership skills to enhance the website performance and the entire user journey. Effective communication with diverse local and global stakeholders and the strategic application of the digital tools is essential to ensure comprehensive content and merchandising plans. This role offers the opportunity to translate insights into impactful growth initiatives. Your mission Leadership & Strategy Execution: The role demands a leader who not only sets the strategic direction for Digital site merchandising within designated markets but also embodies the