Associate Vice President, Paid Search - EDU

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. The Role We’re looking for an Associate Vice President (AVP) of Paid Search to lead strategy, performance, and growth across a portfolio of Higher Education clients. This role is responsible for setting the vision for Paid Search within the vertical, scaling best-in-class performance frameworks, and driving measurable business outcomes across complex, multi-account portfolios. This role serves as a senior strategic partner to both clients and internal stakeholders. You will elevate our approach to enrollment marketing through data-driven decisioning, advanced platform capabilities, and deep vertical expertise. Thought Leadership Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU Client Strategy & Leadership Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy Team Leadership Lead, mentor, and develop a Search team, ensuring strong performance management and career growth Define team structure, resourcing models, and capacity planning to support current and future business needs Elevate team capabilities in platform innovation Foster a culture of accountability, innovation, and continuous...