AEO and GEO Marketing Manager

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises. In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies What you’ll do Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels. This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe. Responsibilities Lead the growth and user acquisition strategy for the Answer Engine Optimization channel Optimize Stripe.com so artificial intelligence agents can effi ciently access and take action on behalf of users Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels Deliver regular reports and updates on channel performance to track progress and identify new opportunities Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap Who you are We’re looking for someone who meets the minimum requirements to be considered for the role.