Head of Product Marketing

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The Head of Product Marketing will own the end-to-end strategy, operating model, performance bar, and talent development for the Product Marketing function at Plaid. This leader will: Set the PMM Strategy & Operating Model Own and operationalize the PMM structure (Product Areas and Industry)  Finalize and institutionalize the PMM operating model Define clear “PMM does / PMM does not” guardrails Clarify cross-functional engagement norms with Product, GTM, Marketing, Comms Establish KPI frameworks that tie PMM work to measurable business impact Elevate Quality & Narrative Coherence Own Plaid’s central product narrative Raise the messaging and positioning bar across all products Ensure consistent product naming, positioning discipline, and storytelling rigor Drive Business Impact Partner with Product on product-market fit strategy Partner with GTM leadership to increase: Quota attainment Time to close Campaign lift for priority industries  Ensure launch discipline, release alignment, and post-launch optimization Build and Develop a Championship PMM Team Directly manage senior PMM leads Reset expectations where unclear scope exists Upgrade performance management and leveling rigor  Coach senior ICs and managers toward executive-grade PMM craft Recruit and calibrate top-tier PMM talent Serve as Executive Interface Act as senior thought partner to: CMO, CEO/CPO, COO and Sales Leadership Represen t PMM in executive decision-making forums Requirements Minimum 10 years of experience in product marketing leadership at high growth B2B SaaS companies.