Director, Product Commercialization - Ads Manager

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team Roku Ads Manager (ads.roku.com) is Roku’s answer to the growing and diversified demand for CTV advertising. Our self-serve ad platform entered General Availability (GA) in September 2024 and has picked up major momentum. Our Ads Manager team is gritty and hyper-focused on scaling the best CTV ad platform in the market. We move fast, pivot quickly, and work hard. We rally around decisions, challenge assumptions, and push the limits on what advertising can do for growth marketers, performance agencies, and any other business interested in TV ads. Our team is looking for a Director of GTM for Ads Manager to lead our in-market commercial functions — Product Solutions, Customer Success, and Customer Support — and own the end-to-end go-to-market strategy. This is a senior leadership role that sits at the intersection of product, sales, and client success. About the role The Director of GTM, Ads Manager will lead a team of specialists that bridge product, sales, and client experience for Roku’s self-serve CTV platform. You will directly manage three functions: Product Solutions, Customer Success, and Customer Support. Your mandate is to drive adoption, retention, and revenue growth on Ads Manager — from first touch through long-term client success. You will formulate and own GTM strategies for new product launches, work cross-functionally with product and engineering to incorporate client and market feedback into the roadmap, and lead a high-performing team that serves growth marketers, performance agencies, and self-serve advertisers. This role is a critical leadership position as we scale Ads Manager into the leading CTV self-serve platform. For New York Only - The estimated annual base salary for this position is between $252,000 - $280,000.