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Senior Product Marketing Manager Job at

Descrição

I'm Jen Casson, Senior Director, Product Marketing at Teamworks. I lead our growing team of Product Marketers who support 24+ products across all markets and territories. I'm looking for someone to own the GTM motion end to end for our Personnel and Coaching product categories, the technology elite teams rely on to evaluate talent, make roster decisions, and prepare for game day. From customer and competitive insights, to positioning and messaging, through to launch and enablement, this person will partner closely with our GTM teams and Executive leadership to drive growth and adoption. The Role Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation Build and maintain the enablement assets, playbooks, battlecards, and training our Sales and Customer Success teams rely on to sell and support these products Use our customer engagement platform (Customer.io) to help communicate with customers and drive adoption and retention. Define and track KPIs for adoption, launch performance, and campaign effectiveness, turning results into recommendations for Product and GTM stakeholders. Build and maintain AI-driven workflows that support individual and team processes. What I'm Looking ForWhat You Must Bring 5+ years of product marketing experience, including senior ownership of go-to-market strategy Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms Experience supporting global markets and multiple customer personas, our buyers range from analytics-savvy front office staff to head coaches Demonstrated ability to lead strategy and execute tactically in a fast-paced environment, this role requires both Strong project management skills with the ability to lead cross-functional initiatives across Product, Sales, and Customer and Product Success Responsible use of AI tools: you take security and privacy seriously, validate AI-generated outputs before acting on them, and treat AI as an input to your thinking, not a substitute for your judgment.