Growth Content Manager

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. RESPONSIBILITIES Own the vision, strategy, and management of Cresta’s organic growth engine across SEO and AEO Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities Develop scalable, derivative content frameworks that can be reused across channels and campaigns Own and drive progress against a number of high-priority website content initiatives Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers Optimize content for both traditional search engines and AI answer engines Partner with Marketing Ops to establish KPI frameworks, dashboards, and reporting for organic performance Deliver regular reporting and insights on content performance and growth opportunities Improve and scale the use of AI tools in content workflows, including building templates and internal systems Experiment with new content formats, including interactive experiences and rapid prototyping Collaborate cross-functionally with product marketing, demand generation, and sales QUALIFICATIONS 4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact Strong understanding of SEO fundamentals and content strategy Excellent writing and messaging skills, with the ability to simplify complex technical concepts Highly data-driven, with experience in performance analysis and reporting Strong cross-functional collaboration skills