Go-to-Market Associate

At Underdog, we make sports more fun. Our thesis is simple: build the best products and we’ll build the biggest company in the space, because there’s so much more to be built for sports fans. We’re just over five years in, and we’re one of the fastest-growing sports companies ever, most recently valued at $1.3B. And it’s still the early days. We’ve built and scaled multiple games and products across fantasy sports, sports betting, and prediction markets, all united in one seamless, simple, easy to use, intuitive and fun app. Underdog isn’t for everyone. One of our core values is give a sh*t. The people who win here are the ones who care, push, and perform. If that’s you, come join us. Winning as an Underdog is more fun. GTM Associate Location: CA or TX preferred, open to remote with travel. Travel: 2 weekends/month during the NFL season. The role in a few lines: You run Underdog's marketing in local markets: booking bars, building out tailgates, street activations, and get out-of-home up and running before game day. Think of the person who makes a city feel like Underdog already lives there, days before the brand officially shows up. We proved this model works, now we're doing it for real, market by market, all season. What you'll actually do: Plan and run local activations like bar takeovers and tailgates and street-level stunts. You're not approving these from a desk, you're building them. Land vendor and venue deals. Call vendors, negotiate space, coordinate contractors, and when the first answer is no, find another way in. Travel to key markets and be the person physically representing Underdog on site when it counts. Manage timelines and budgets for each activation, while still pitching your own ideas. This isn't a pure execution role. Use AI tools to move faster on the logistics grind, so you can spend your time on the stuff that actually needs a human: the vendor calls, the on site problem solving, the relationships. The one non-negotiable: You have to have that dog in you. When a vendor says no, we need you to find yes yourself, not escalate and wait. Come back and tell us how you pulled it off. Nice to have: Experience at an experiential or event marketing agency Campus event production, or anything where you built something out of basically no resources Grinder energy: organized enough to run logistics, scrappy enough to enjoy the chaos when the plan falls apart Before you apply: This role travels about two weekends a month during the NFL season. We'll walk through exactly what that looks like on your first call.