Senior GenAI Software Engineer

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand. Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. Join Liftoff as a GenAI Software Engineer and shape the future of ad tech. This role sits within the Creative GenAI (CGenAI) team and is dedicated to advancing the strategic initiatives that define how Liftoff applies generative AI to creative. Reporting to the Senior Director, Creative GenAI, you'll build intelligent agents to optimize workflows, and architect AI-powered solutions that transform how our business operates by leveraging cutting-edge vision and diffusion models to revolutionize creative production. In this role, you'll have an immediate impact on our AI strategy and product development. We foster a collaborative environment where you'll work closely with key decision makers to bring innovative solutions to life. You'll have the freedom to experiment, mentor others, and grow into a thought leader who defines not just Liftoff's AI future, but influences the broader ad tech industry. This role is ideal for an engineer who thrives in ambiguity, has a passion for experimentation, and wants to push the boundaries of what's possible with LLMs. You'll have the opportunity to tackle complex challenges, validate new approaches, and drive meaningful improvements across our organization. WHAT YOU'LL DO Architect and ship AI systems that generate ad creatives end-to-end - including interactive playables - combining code generation, multimodal asset generation, and runtime quality into production-grade pipelines Rapidly prototype against real creative problems, then take what works from proof-of-concept to production at speed Partner closely with creative strategists, content leads, and builders to translate craft expertise into systems that scale Design robust systems that handle the inherent variability of AI-generated output through thoughtful guardrails, fallbacks, and quality gates Build evaluation infrastructure tailored to creative output, spanning subjective quality assessment, human-in-the-loop review, and A/B testing against real ad performance Drive innovation by researching new model capabilities and proposing new initiatives as the frontier moves Mentor the team and raise the bar on...