Marketing Systems & AI Automation Manager

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! As a Marketing Systems & AI Automation Manager at Recorded Future, you will play a crucial role in building the technical engine that powers our go-to-market (GTM) strategy. This role is a highly analytical, individual contributor position focused on architecting, automating, and optimizing our marketing data workflows to drive pipeline growth and improve outbound and inbound effectiveness. You will act as the bridge between marketing, operations, and sales by designing complex data enrichment processes, integrating APIs, and leveraging modern AI GTM tools to automate personalized outreach at scale. This role requires a systems-thinking mindset and deep technical expertise in B2B SaaS marketing automation, data orchestration, API integrations, and advanced workflow engineering. * Please note that this role requires working from the Recorded Future office in Boston, MA at least 3 days per week What You'll Do: GTM Systems & Workflow Automation: Design, build, and maintain complex automation workflows to power marketing and sales outreach, routing, and engagement. Architect seamless integrations between our core marketing platforms (e.g., Marketo), CRM (Salesforce), and specialized GTM tools. Leverage tools like Zapier to automate manual processes and ensure real-time data flow across the GTM tech stack. Data Enrichment & Outbound Engineering: Build and manage sophisticated data enrichment waterfalls using platforms like Clay, Lusha, ZoomInfo to source and qualify target accounts and contacts. Utilize APIs and webhooks to pull in buying signals, intent data, and firmographic details to trigger automated GTM plays. Implement generative AI (e.g., OpenAI, Anthropic) within automated workflows to scale highly personalized outbound messaging through platforms like Outreach. Marketing Data Strategy & Governance: Ensure strict data integrity, hygiene, and consistency across marketing automation and CRM platforms. Oversee critical data processes, including lead deduplication, routing, scoring, and audience segmentation. Partner with IT, Revenue Operations, and data teams to centralize data and enhance our marketing infrastructure. MarTech Optimization & Technical Enablement: Continuously evaluate, identify, and implement new technologies to improve our GTM motion and automation capabilities. Troubleshoot complex system errors, sync issues, and API failures between the marketing and sales stack.