职位描述
With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! Recorded Future is seeking a strategic and operationally rigorous Director, Field Marketing to lead and scale a metrics-driven field marketing organization across the United States. This leader will partner closely with Sales, Revenue Operations, and Demand Generation to create regional and territory-based marketing programs that accelerate pipeline creation, improve opportunity progression, and drive measurable revenue impact. * This role requires working from the Recorded Future office in Boston, MA at least 3 days per week. What You’ll Do Field Marketing Strategy, Execution, & Performance Develop and execute a scalable global field marketing strategy aligned to corporate revenue goals and regional sales priorities. Drive partner-sourced and partner-influenced pipeline, working closely with sales and the partner/alliances team on shared goals. Own the partner marketing calendar and budget, tracking spend against pipeline and revenue impact. Drive and sustain team success through team development and coaching in alignment with success metrics and company OKRs. Build integrated territory marketing plans that support account penetration, opportunity acceleration, customer expansion, and pipeline generation. Partner directly with Regional Vice Presidents / Directors and Account Directors to align marketing programs to territory plans and whitespace opportunities. Lead and set the operating rhythm for execution of field events, executive engagement programs, webinars, partner marketing initiatives, ABM campaigns, and industry activations. Establish a data-centric operating model with clear KPIs, dashboards, attribution models, and performance benchmarks to measure marketing effectiveness and business impact. Define and operationalize performance metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion rates, pipeline velocity, and campaign ROI. Create a culture of accountability where investment decisions and program prioritization are driven by measurable business outcomes. Deliver regular business reviews, insights, and recommendations to executive leadership and sales stakeholders. Cross-Functional Collaboration Serve as a strategic partner to Global Sales leadership to drive territory development, pipeline generation, and revenue growth initiatives. Collaborate with Revenue Operations to identify whitespace accounts, underperforming territories, and growth opportunities.
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发布时间 2026/7/27