Business Applications Specialist (Salesforce & GenAI)

Realize your potential by joining the leading performance-driven advertising company! As a Business Applications Specialist on the Information Systems team in our New York office, you’ll play a vital role in partnering closely with Sales and Account Management teams to design, build, and implement CRM, automation, and GenAI-powered solutions. This is a builder-centric role focused on improving day-to-day workflows, accelerating productivity, and helping our global revenue engine scale more effectively. To thrive in this role, you'll need: 2–5+ years of hands-on experience in Enterprise Business Systems (e.g., Salesforce, Dynamics 365). Proven track record of designing and deploying complex, multi-stage automations (e.g., Salesforce Advanced Flows) - managing thousands of records and hundreds of users without compromising system performance. Strong understanding of sales or go-to-market processes and how to map them to technical solutions. Experience implementing GenAI solutions for business users. Hands-on experience or deep conceptual knowledge of implementing GenAI solutions for business users (e.g., LLM-based integrations, prompt engineering for sales automation, RAG-based tools). Ability to bridge the gap between AI capabilities and practical sales workflows (e.g., lead enrichment, predictive scoring). Ability to work autonomously, take ownership of deliverables, and collaborate effectively with a manager and team based in a different time zone Bonus points if you have: Comfort with vibe coding or light scripting/coding, with the ability to adapt and troubleshoot generated code. Familiarity with SQL/SOQL for data analysis and troubleshooting. How you’ll make an impact: Architect & Implement: Partner with global business stakeholders to translate complex requirements into technical solutions within business applications. Drive Automation at Scale: Design, build, and maintain enterprise declarative automation (e.g., Salesforce Flow, Dynamics Business Rules) that supports hundreds of users across global regions. Pioneer GenAI Solutions: Identify high-value use cases for Generative AI within our business processes. You will prototype and deploy LLM-driven tools (e.g., automated sales assistance, intelligent data synthesis) using APIs and native AI capabilities. Scale through Enablement: Transform our Sales team from "users" to "builders" by teaching them to create their own low-code GenAI tools, speeding up their daily workflows. Introduce new tools and capabilities: Learn and onboard new tools quickly, implementing best practices and adapting solutions as business needs evolve.