Founding GTM Lead (USA)

Founding GTM - US New York · Full-time, permanent · Reports to Willem Jongert, CEO The first hire in the US market, and the most senior. Sell first. Build the team when the revenue says so. 01 About Alaro Alaro is the AI operating partner for business-critical work, starting with legal. We turn recurring, document-heavy processes into reliable AI-enabled operations - scoped by legal experts, managed as an extension of the team, and improved with every matter. Founded in 2025 by Willem (ex-Paul Hastings PE, Cambridge) and Igor (ex-Monzo ML, Cambridge). Backed by tier-one VCs. Work monitored by our licensed attorneys. Fixed fee. No retainers. We have processed $5bn of legal work to date, with anchor clients including a £2.4bn London real estate developer, an elite US law firm, and international banks. The US entity is live in New York. The US market is next. 02 The role You are the US market. First person on the ground, most senior hire in the country, reporting to the CEO. The mandate is to turn founder-sourced momentum - warm introductions and investor networks - into a repeatable book of US revenue. The motion is relationship-led and in person. Coffees, dinners, multi-touch conversations over weeks and months with GCs, Heads of Legal, CEOs and C-suite executives. You sell first, personally, with the founders behind you. When the revenue justifies it, you hire and lead the US GTM team. The seat is built to grow into US commercial leadership, but it starts with you closing. This is not a volume seat. If your instinct is sequences and outreach tooling, this is the wrong role. If your instinct is a full calendar of people who already take your call, keep reading. 03 What you'll own The US market, end to end. Pipeline, relationships and revenue are yours A working book of GC, Head of Legal, CEO and C-suite relationships at companies north of $50m revenue - built from your own network first, expanded from there Multi-touch enterprise deals from first coffee to signed engagement: scoping, commercial terms, close The in-person motion you build on the ground - dinners, client entertainment, and the trust-building rhythm that precedes every deal The feedback loop to the founders: what the US buyer wants, where the offer lands, where it doesn't In time, the US GTM team. You define it, hire it and lead it once the revenue supports it 04 Who we're looking for A network you can activate this month. GCs, Heads of Legal, CEOs and C-suite executives who take your call and accept your coffee invitation. The relationships are yours, not your employer's You started inside law, banking or consulting before moving into commercial work. Our buyer is a GC, and where you came from changes how you are received in that room You can carry a commercial conversation from first coffee to signed engagement.