Demand Generation Manager

Location: Remote — Europe or Southeast Asia time zones Employment Type: Full-time About the Role We're looking for a Demand Generation Manager to own lead generation for our client, an SEO agency — managing a monthly budget across existing growth channels to consistently deliver qualified leads (MQLs and SQLs). You'll be responsible for optimizing and scaling established channels, making data-driven decisions, and ensuring measurable growth. Key Responsibilities Develop and execute a lead generation strategy for B2B services Manage and optimize multiple growth channels including: Google Ads (PPC) LinkedIn Marketing Review Platforms (Clutch, G2, TrustPilot, etc.) SEO (oversight and reporting, not execution) Allocate and manage the monthly growth budget Deliver a consistent number of MQLs and SQLs each month Provide detailed reporting, tracking, and data-backed recommendations Collaborate with internal teams to align marketing efforts with business goals Requirements 5+ years of experience in B2B marketing or business development for service-based companies Hands-on expertise in Google Ads (PPC) and LinkedIn Marketing — required Proven track record of managing and scaling multiple digital marketing channels Experience with review platforms and familiarity with SEO Strong analytical and reporting skills; ability to make strategic decisions based on data Demonstrated success in managing monthly budgets of $10k+ Excellent communication and organizational skills Nice to have: experience with HubSpot CRM Benefits 18 Days PTO Performance-based bonuses — frequent, and awarded when expectations are exceeded