Senior Principal Product Manager (Rockerbox)

About the Role Rockerbox powers a unified measurement platform that helps marketers understand, optimize, and grow their business across channels. At the core of this platform are our modeling and measurement systems—spanning Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, and other modeled approaches. We are looking for a Senior Principal Product Manager to lead this domain. This role owns the strategy and execution of Rockerbox’s measurement and modeling products, ensuring our methodologies are accurate, trusted, and differentiated in the market. You will work at the intersection of data science, engineering, and customer outcomes, translating complex models into products that drive real business decisions. This is a high-impact, highly cross-functional role. You will partner closely with Data Science, Engineering, Customer Success, and Go-To-Market teams, and play a key role in shaping how modern marketers measure performance in an increasingly complex ecosystem. What You’ll Do Own the product strategy and roadmap for measurement and modeling, including MMM, Testing, Synthetic modeling, and MTA evolution Define how different methodologies work independently and together Partner closely with Data Science and Engineering to build and scale model-driven products and systems Translate complex modeling concepts into clear product requirements, workflows, and outputs Lead products from 0→1 through scaled adoption, balancing innovation with customer and business impact Ensure modeling outputs are accurate, explainable, and aligned with customer expectations Be a key driver in improving how models are delivered to customers, including speed, quality, and overall customer acceptance Partner cross-functionally to evolve the end-to-end modeling delivery process—from configuration and validation to final output and adoption Analyze model outputs and large-scale datasets to inform product decisions and prioritization Work with Customer Success and Sales to understand customer needs, validate outputs, and close gaps in expectations Drive product acceptance and readiness, ensuring what is delivered matches what was promised Partner with Product Marketing on positioning and communicating complex measurement concepts clearly Stay current on industry trends across measurement, attribution, privacy, and AI, translating them into product opportunities Who You Are 8+ years of product management experience, with significant experience in measurement, analytics, or model-driven products Deep understanding of marketing measurement approaches (MMM, MTA, incrementality testing, or similar) Strong track record of building and scaling data science or ML-powered...