Senior Manager, Product Marketing

The Role We’re hiring a Senior Manager of Product Marketing to join our Buy-side team. This role will be a strategic partner to product and sales, with broad ownership and influence. You’ll partner closely with Product and Sales to translate new features, launches, and market insights into compelling narratives and repeatable go-to-market motions that win in the market. This is a high-visibility role for someone who thrives in fast-moving environments. You’ll balance inbound work (bringing customer, market, and competitive intelligence back to product) with outbound execution (positioning, launch, enablement) to ensure our innovations land with impact. What You’ll Drive Launch Excellence: Build and execute repeatable launch processes for all size releases (buy-side feature rollouts, segment-specific plays, or packaging smaller capabilities into larger launches). Sales Confidence: Enable sales teams to confidently position new features — not just what they are, but why they matter and how they expand client value. Market Expansion: Partner with sales teams to create programs that grow share of wallet in current accounts and open new client segments. Product + Market Fit: Bring customer and market intelligence to product, shaping roadmap priorities and informing product-led enablement in collaboration with UX and design. Demand Acceleration: Work with marketing to identify and execute content strategies that fuel adoption and new opportunity generation. Outcomes That Define Success You’ll be measured by your ability to: Establish a repeatable, high-quality launch process across feature and segment-driven initiatives. Build sales confidence and competency in pitching new products and features. Serve as the voice of the customer, incorporating market insights into both product marketing materials and the broader feedback loop with product and commercial. Drive measurable growth in adoption, share of wallet, and new demand from targeted client segments. What You Bring Ad tech fluency: Experience on the buy-side (DSP, agency, client-direct) with a solid grasp of how programmatic demand works. Scrappy execution: Proven ability to move quickly, test and learn, and deliver in environments with high expectations and finite resources. Launch leadership: Comfort running small to mid-size launches with autonomy, from positioning and messaging through enablement and content.