Senior Marketing Associate

Who are we? FalconX is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets. Operating at the intersection of traditional finance and cutting-edge technology, FalconX addresses the industry's foremost challenges: Navigating the digital asset market can be complex and fragmented, with limited products and services that support trading strategies, structures, and liquidity found in conventional financial markets. As a comprehensive solution for all digital asset strategies from start to scale, FalconX operates as the connective tissue empowering clients with seamless navigation through the ever- evolving cryptocurrency landscape. Position Overview: The Senior Marketing Associate will play a key role in developing and executing marketing strategies to enhance FalconX's brand presence and drive customer engagement. This position requires creativity, analytical skills, and a deep understanding of digital assets, trading, and institutional finance to effectively communicate FalconX's value proposition. Key Responsibilities: Assist in the development and implementation of comprehensive marketing plans that align with FalconX's business objectives. Own FalconX’s social media presence, including content planning, posting cadence, and day-to-day channel management. Support executive visibility and thought leadership programs, including developing and managing social content for senior leaders (e.g., CEO and key executives), ensuring consistent voice and strategic positioning. Write marketing copy across formats (announcements, social posts), ensuring clarity, quality, and consistency with FalconX’s voice. Create and manage content for various marketing channels, including social media, podcast, email campaigns, and the company website. Conduct market research to identify trends, customer needs, and competitive landscape. Collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive messaging and branding. Analyze marketing performance metrics and provide insights to optimize campaigns and improve ROI. Support the planning and execution of events, webinars, and ot her promotional activities. Maintain up-to-date knowledge of industry trends and best practices in digital marketing. Qualifications: Proven experience in a marketing role, preferably within the financial services or technology sector. Strong understanding of the digital asset and cryptocurrency markets is a plus. Working knowledge of crypto markets, trading concepts, and/or institutional finance strongly preferred. Excellent written and verbal communication skills.