Associate, Strategy & Corporate Development

Overview Tonal is looking for a passionate, fitness-minded Associate to join our Strategy & Corporate Development team. This role sits at the intersection of long-term strategic planning, partnerships, and high-priority business analysis. You'll work directly with senior leadership and on initiatives that shape the direction of the company, from market expansion and competitive positioning to partnership evaluation and new business opportunities. The ideal candidate is a strong, independent, strategic thinker, highly analytical, a great team player, and comfortable operating with a great work ethic. This is a high-visibility, high-impact role for someone who thrives in ambiguity, moves quickly, and wants to go deep on the business. What You Will Do Strategic Planning & Market Analysis Assist in data- and research-driven strategic initiatives to develop Tonal's short- and long-term strategy. Synthesize and analyze quantitative and qualitative research and data sets into insights, hypotheses, implications, and recommendations. Conduct market and competitive research across consumer hardware, fitness, wellness, and adjacent tech, to inform executive-level strategy discussions. Financial Modeling & Deal Evaluation Build financial models and business cases to evaluate strategic options, new market opportunities, and investment decisions. Synthesize and analyze quantitative & qualitative research and data sets into insights and/or hypotheses that support initiatives, implications and/or recommendations Create key analyses and negotiation support, working closely with internal and external partners to structure and execute transactions. Partnerships & Corporate Development Support strategic partnership processes end-to-end: sourcing, evaluation, financial modeling, and internal recommendation materials. Partner on a range of projects spanning product development, product pricing, evaluation of new revenue opportunities, and identification of acquisition/investment targets. Cross-Functional Collaboration & Executive Communication Work cross-functionally with Finance, Product, Revenue, Operations and other teams to develop and pressure-test strategic frameworks. Projects could range from partnering on product development, product pricing, evaluation of new revenue opportunities, and identifying acquisition/investment targets Assist in framing and communicating key conclusions, including board materials, executive presentations, and strategic memos. Who You Are 3+ years of experience in a highly analytical and strategic role (investment banking, private equity, growth equity, management consulting, corporate strategy, or corporate development). Proficient in financial modeling, valuation and financial analysis Demonstrated experience solving complex, ambiguous, and analytically challenging problems. Excellent verbal and written communicator, able to distill complex analysis into clear, executive-ready narratives.