Director Sales and Marketing - Medicat

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC. Position Summary The Chief Revenue Officer is a senior leadership role reporting to the CEO and responsible for developing and executing Medicat’s go-to-market strategy, driving new revenue growth, strengthening customer acquisition programs, and elevating Medicat’s market presence. This leader oversees Sales, Marketing, and Revenue Operations, ensuring alignment across the full commercial funnel—from brand awareness and lead generation to pipeline management, deal execution, and long-term customer relationships. As a member of the executive leadership team, the CRO operates with significant autonomy and is expected to represent Medicat's commercial interests independently with customers and partners, and in board-level conversations. Key Responsibilities Sales Leadership Develop and lead a high-performing sales organization, including hiring, coaching, and performance management. Build and optimize scalable sales processes and KPIs across AE and rev ops functions. Own the full revenue pipeline, ensuring forecasting accuracy, disciplined pipeline management, and predictable outcomes. Implement sales methodologies and tools that accelerate deal cycles and improve close rates. Own the contract review and procurement processes Partner with Product and Customer Success to define value propositions and identify expansion opportunities. Marketing Leadership Lead Medicat’s brand, messaging, and positioning to strengthen market differentiation. Develop integrated marketing campa igns across digital, events, partnerships, and content. Establish lead-generation and performance-marketing programs that fuel predictable pipeline growth. Oversee creation of marketing collateral, thought-leadership content, customer stories, and product marketing assets. Manage the marketing tech stack, analytics, and attribution frameworks to measure ROI and effectiveness.