Marketing Specialist, East

About Lucid At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience. We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility. We are seeking a hands-on, community-focused Marketing Specialist to join our Studio and Brand Experiences team. Reporting to the East Region Marketing Manager, this role executes high-impact local events, partnerships, and immersive brand experience activations designed to drive awareness, studio traffic, and authentic community engagement. As the face of Lucid in the region, you bring national strategies to life through compelling local activations and exceptional on-site execution. This role is ideal for someone who thrives in the field, enjoys building relationships, and takes pride in delivering premium, well-run activations. Location: U.S. (Regional Travel Required) Reporting to: Studio and Brand Experiences – Marketing Manager East This role would be onsite at our Southfield, MI office You Will: Execute local community events and brand experience activations aligned with regional and national field marketing strategies. Support assigned regional studios with events, partner activations, community experiences, and key brand moments. Ensure studios are informed, prepared, and equipped to deliver experiences that meet brand standards. Manage on-site execution, including setup, show flow, customer engage ment, and breakdown. Build and maintain local community and brand partnerships, identifying opportunities for ongoing collaboration. Partner cross-functionally with Retail Operations, Field Sales, Creative Marketing, and Marketing Managers to align on priorities. Support local Owners Club experiences and loyalty-focused activations.