GenAI Content Marketing Strategist (BA)

The GenAI Content Marketing Strategist is responsible for integrating Generative AI into all aspects of the organization’s digital content marketing activities, including both external (customer-facing) initiatives and internal (operational) processes. This role leads the adoption, development, and customization of AI-powered tools to enhance marketing performance. With expertise both in digital marketing and Generative AI, the strategist implements solutions that seamlessly integrate into existing systems, maximizing efficiency across all digital platforms. Description Lead the integration of Generative AI into digital marketing processes, driving efficiency and personalization. Responsible for the delivery of human and AI content solutions ranging from copywriting, content planning, creation, strategy, research & analytics processes Design and implement AI-driven solutions to optimize performance and automate key marketing operations. Collaborate proactively with cross-functional tea