Senior Product Manager- Attribution & Incrementality

Realize your potential by joining the leading performance-driven advertising company! As a Senior Product Manager for Attribution & Incrementality on the Product team in our Tel Aviv office, you'll play a vital role as the industry moves beyond last-click attribution, building the measurement frameworks that prove Taboola isn't just capturing demand, but creating it. From Geo-Holdout testing to Source of Truth integrations to Marketing Mix Modeling partnerships, you'll create tools, form partnerships, and craft best practices that make our impact visible, credible, and compounding, giving advertisers the confidence to scale their investment. Working closely with the Client Measurement Director and global enterprise teams in the US, EMEA, and APAC, you'll meet clients face-to-face to build trust, validate strategy, and turn measurement into a strategic growth driver. To thrive in this role, you'll need: Attribution Mastery: 5+ years in PM with deep expertise in the tension between MTA, MMM, and Incrementality. You know why "Last-Click" is a lie and how to sell the alternative. Strategic Domain Ownership: Ability to own a domain end-to-end - define the vision, align stakeholders across R&D, Sales, and Marketing, and drive commercial outcomes. Commercial Storytelling: A proven track record of translating technical measurement outcomes into "reasons to buy" for C-level marketing executives.ֿ Enterprise Discovery & Client-Facing: Experience presenting directly to enterprise advertisers and conducting measurement-focused discovery. You'll work closely with the Client Measurement Director and enterprise business teams (Sales, Account Management) to drive adoption. Willingness to travel globally. Data Fluency & Technical Partnership: A systems-thinking mindset with the ability to partner deeply with Data Science and Engineering. Comfortable navigating technical trade-offs (e.g., precision vs. latency) and leveraging AI tools to accelerate discovery and analysis.