Senior SEO Specialist

Headquarters: Australia URL: https://www.digitaltreasury.com.au/ About the Role As our Senior SEO Specialist, you'll own and grow SEO campaigns from strategy through to implementation. You'll work closely with our developers, writers, and account managers to improve organic visibility, strengthen authority, and build a predictable pipeline of qualified traffic for our clients This role is ideal for someone who is analytical, technically strong, proactive, and passionate about staying ahead of the dynamic AI & search landscape. Key Responsibilities Develop and own SEO strategy across multiple client accounts. Run comprehensive technical audits to identify crawlability, indexing, and site architecture gaps. Implement structured data, manage sitemaps and redirects, and troubleshoot rendering, canonicalisation, and crawl budget problems. Research keywords by intent and funnel stage, and work with the content team to close competitor and content gaps. Translate findings into actionable recommendations, roadmaps, content calendars, and sprint priorities for each client. Build authority through targeted link-building through outreach, guest posts, and partnerships. Optimise on-page SEO including metadata, internal linking, headings, and content structure. Analyse and optimise performance using GA4, GSC, Ahrefs, and similar tools, and manage reporting dashboards. Perform log file analysis where required. Work closely with developers to ensure technical recommendations are implemented correctly. Mentor junior SEO team members and provide technical guidance. Stay curious and keep up with algorithm changes, AI search trends, and SEO best practices. Skills & Experience Required 4+ years of SEO experience. Excellent understanding of Google Search Console and Google Analytics 4. Experience using tools such as Ahrefs, SEMrush, Screaming Frog, Sitebulb or similar. Solid understanding of web fundamentals (HTML, CSS, JavaScript) and how they impact SEO. Experience with WordPress and other CMS platforms. Comfortable in managing multiple accounts across different industries in a fast-moving agency environment. Excellent written and verbal communication in English Bonus