Director of Product Management, Measurement

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE Zeta's Ad Tech platform is at the center of our growth story — a full-stack, owned-and-operated ecosystem spanning DSP, SSP, CDP, and AI-native intelligence. We are seeking a Senior Director of Product Management to own the strategy and execution of our core programmatic platform, bringing together audience, inventory, and measurement capabilities under a unified, performance-led vision. This is a high-impact, highly visible leadership role that sits at the intersection of technology, data, and go-to-market. You will work closely with engineering, data science, design, and commercial leadership to define the next generation of our programmatic stack — and help establish Zeta as the definitive full-stack alternative to the walled gardens. WHAT YOU WILL OWN 1. Full-Stack Ad Tech Measurement Strategy Own the product vision and multi-quarter roadmap across DSP, SSP, and CDP — ensuring coherence across bid decisioning, audience activation, measurement, and attribution Define and evolve Zeta's unified audience architecture, bridging first-party data, ZIDbased identity resolution, and real-time signal enrichment Drive the narrative around Zeta's competitive differentiation as the only independent stack with owned data, owned supply, and owned decisioning Establish Zeta's measurement philosophy end-to -end — connecting media investment to business outcomes across impression, engagement, conversion, and revenue 2. Measurement-Driven Performance & Campaign Outcomes Own the product strategy for closing the loop between measurement signals and campaign execution — ensuring that performance data actively informs and optimizes bid decisioning, pacing, and audience targeting in real time