Founding Marketer (Growth & GTM)

ABOUT THE ROLE A fast-growing, pre-seed healthtech startup based in Helsinki is hiring its first dedicated marketer — a founding hire who will own growth, go-to-market strategy, and brand storytelling from day one. This is a rare opportunity to build the marketing function entirely from scratch, shape the company narrative, and directly drive revenue and user growth at an early-stage company operating in the personalized health and diagnostics space. This is a hands-on, high-ownership role with direct partnership with leadership. If you thrive in fast-paced environments, love building things from zero, and have a strong track record in B2C growth marketing, this role is for you. WHAT YOU'LL DO - Define and execute GTM strategy across multiple channels to drive revenue and user growth. - Lead brand storytelling and positioning — create a compelling, differentiated narrative in the health and wellness space. - Own and manage paid advertising (Google Ads, Meta, LinkedIn), social media, pa